Zeitfracht Medien GmbH – Kolibri360 / New brand extension signifies the expansion of activities into new markets and industries

Erfurt, May 13, 2025. Effectiveimmediately, the brand suffix “Kolibri360” has been added to the existing name of Zeitfracht Medien GmbH. With this addition, the company is responding to the dynamic changes in the book logistics market and sending a clear signal of its expansion into logistics services and e-commerce.

The new brand extension, Kolibri360, underscores the company’s holistic approach: It offers its customers comprehensive, agile services across the entire value chain.

In recent years, Zeitfracht Medien has already expanded its portfolio in a targeted manner: At its logistics sites in Heeslingen, Lower Saxony, and Erfurt, Thuringia, the company has developed and established comprehensive dropshipping, fulfillment, and returns services for third-party companies. In Erfurt, numerous logistics services are already being provided for customers outside the book market, for example in the fashion and e-commerce sectors. As a result, Zeitfracht Medien has evolved from a pure media logistics provider into a diversified service provider that actively shapes the requirements and opportunities of future markets.

Thomas Raff, Managing Director of Zeitfracht Medien GmbH, explains: “Zeitfracht will continue to operate in its traditional core business areas of book wholesale, publishing distribution, and print-on-demand, and will focus in particular on further expanding its publishing distribution and print-on-demand operations. With the new brand extension Kolibri360, we aim to clearly reflect the development our logistics company has undergone in recent years in our public image and to establish logistics services for customers across various industries as a further focus.”

Going forward, Zeitfracht Medien GmbH will prominently display its new logo and can now be reached atwww.kolibri360.de.